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Oliver Buchannon
Keyana Sapp

Your favorite brand got worse on purpose. I write about why.

Your Backpack Got Worse On Purpose

Mar 23, 2026

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7 min read

Your Backpack Got Worse On Purpose

In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.

Keyana Sapp
Keyana Sapp

Worse on Purpose

Why your stuff stopped lasting, who profited, and what's still built right.

© 2026 Worse on Purpose.
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